Brigade
Bilingual HORECA staffing site for the Netherlands — EN + NL, editorial voice, shipped in 24h.
What Brigade needed
Brigade is a new staffing agency founded by people who've worked the actual shift. Their edge isn't price — it's regional reach and reliability. They place vetted HORECA professionals in provincial and rural venues larger agencies skip. They needed a site that matched that confidence: editorial, bilingual, indexed for operator-side search in both English and Dutch.
- Full marketing site — design, build, deploy
- Bilingual content architecture (EN + NL) with hreflang routing and locale-aware metadata
- Editorial brand voice — confident, no-nonsense, written by people who would actually say it out loud
- "Why hospitality hiring eats your week" problem-narrative + "How it works" 3-step process
- Roles taxonomy across kitchen, front of house, and operations
- Lead-capture brief form with timezone-aware call-back slots
- Foundational AEO for HORECA-niche search intent in both languages
Brigade's site is fully built, QA'd, and production-ready. It's currently parked on a staging URL while the founders finalize their KvK registration and purchase the production domain. The build is done; the paperwork is in flight.
Indexed for HORECA niche in both Dutch and English
Most staffing aggregators chase broad terms like "hospitality jobs Netherlands." Brigade is positioned in the operator search lane instead — the queries restaurant, hotel, and catering managers actually type when a shift breaks. We mapped intent in both languages and built the page architecture around it.
- HORECA staffing Netherlands
- hospitality staffing agency Netherlands
- chef staffing Amsterdam
- waiter agency Rotterdam
- hotel staff agency Netherlands
- catering crew Netherlands
- horeca uitzendbureau Nederland
- horeca personeel inhuren
- kok uitzendbureau Amsterdam
- bediening personeel Rotterdam
- hotel personeel uitzendbureau
- catering personeelsbureau Nederland
